We are graphic designers with a strong multi-disciplinary interest. Our work is based on creativity-led strategies and spans across a wide range of applications and a great variety of outcomes.
Starting with the client onboarding we map out the deliverables and scheduling of the project. The discovery process lays the foundation for a successful project by fostering clear communication, aligning expectations, and providing us with the necessary insights to create effective and tailored solution. This is then followed by moodboarding.
The Design stage is where we develop creative solutions. We explore to find a creative direction and the outcome that answers the problem defined during the briefing stage. A variety of creative processes are used for this and the result of the design stage is a range of concepts.
The Roll-out stage closely follows the Design stage. Through this, we transform ideas and concepts into live, breathing brands, websites, ads and everything in between, carefully executed to engage their targeted audience and follow the defined creative direction across all boards.
The Discovery stage is for aligning expectations, discussing outcomes and production timelines, as well as providing us with the necessary insights to create an effective content production session. We will guide you through all this, as well as help you define your go-to look by putting together a visual story board. In other words, the Discovery stage is where we learn about your idea and you learn how we can bring it to life.
We don’t engage in photography/videography projects that lack strategy, and this falls hand in hand with a solid pre-production approach. It’s key to define what we’re working towards and project-manage everything to make sure the right resources are on set at the right time. Good pre-production is key for a smooth production session.
Everyone’s favourite part is being on-site and actually capturing content. Wether it’s directed of not, this is where CROO’s cameras are rolling and capturing the essence of your brand/event/product or anything else we want to show off.
Most people know the phrase ‘Lights, Camera, Action!’ but the part that brings it all together happens in the editing room. Editing is a short word encompassing a range of processes we go through to display the value of what we’ve just shot.