Empowering Women Through Storytelling: The “We Can Be More” Campaign for Studio6

As the summer draws to a close, we’ve had the chance to reflect on some of the projects that have made a lasting impact. One campaign that stands out for its powerful message is the “We Can Be More” campaign, a social media project we had the privilege to shoot and edit for Studio6, a female-only gym with a mission to strengthen the mind, body, and soul.

Written by

Brandon

Published on

27/8/24

Summer can be a challenging time for many women. With the warmer weather often comes a heightened sense of vulnerability—less clothing, more social interactions, and the inevitable comparisons that arise in a season full of holidays, BBQs, weddings, and everyday outings like walking the dog. For some women, this can be a time when insecurities about body image come to the forefront.

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Studio6 recognised this and set out to create a campaign that would resonate deeply with women facing these challenges. The “We Can Be More” campaign was designed to share the stories of brave women who have overcome their insecurities, demonstrating that they are far more than just their appearance. Through a series of powerful narratives, these women revealed how they had elevated their self-worth by embracing the supportive and empowering community at Studio6.

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Our role in bringing this campaign to life was to capture the essence of these stories through photography and videography. The goal was to reflect not just the physical transformation of these women, but the profound emotional and mental shifts they experienced as they became part of the Studio6 community. The result was a collection of emotionally charged content that highlighted the strength, resilience, and empowerment of women who had found a home in Studio6.

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